Using Game Mechanics to Build a Better Business

Games are playing a crucial role in many successful businesses - not just in PR and marketing, but as a model for designing business systems and workflows. In this book, Michael Hugos provides compelling case studies that demonstrate how game mechanics enable companies to respond quickly to challenges in today's real-time economy. It's not about giving workers a smiley face for producing more widgets. You'll discover how game mechanics - particularly popular multiplayer video games - provide field-tested best practices for engaging workers in creative and complex activities. With games, your company can shift from an outmoded top-down hierarchy to an agile network structure that promotes coordination over control.

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