Creating Business Agility
How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage
Creating Business Agility provides a game plan for integrating technology to build a smarter, more customer-centric business. Using a series of case studies as examples throughout, the book describes the agility that comes from collaborative commerce, and provides key decision makers the implementation roadmap they need to build a successful business ecosystem. The focus is on Business Agility Readiness in terms of the five major changes affecting the information technology landscape, and how data-driven delivery platforms and decision-making processes are being reinvented using digital relationships with a social business model as the consumer world of technology drives innovation and collaboration.
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Herausgeber | Wiley |
Autor(en) | Rodney Heisterberg, Alakh Verma |
ISBN | 978-1-118-72456-9 |
veröffentlicht | 2014 |
Seiten | 384 |
Sprache | English |