Develop a 'blogging business plan' - clarify your blogging goals and sketch out a process for achieving them in WordPress. Build a custom theme so that the look of your blog immediately communicates your brand to visitors. Engage with the blogosphere and create beneficial relationships with other bloggers, making the most of each other's traffic and customers. Monitor visitors and analyze their activity using WordPress.com stats, Feedburner for your RSS feeds, and Google Analytics.

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